Statistics
Publications
1
Citations
21
H-Index
1
Active since
2022
Affiliations
Universitas Gadjah Mada(Current)
Michelle Ferdinand is an author at Universitas Gadjah Mada specializing in brand awareness, marketing strategy, and international marketing.
Publications per year
2022–2022
1
1
Indonesia's Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis
Michelle Ferdinand, Wakhid Slamet Ciptono · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 2022 · 21 citations · Full text
National Competitiveness Drivers, Advertising, International Marketing +14
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