Zhendong Cheng

The impact of cross border E-tailer's return policy on consumer's purchase intention

Bingjia Shao, Zhendong Cheng, Yue Jie · Journal of Retailing and Consumer Services · 2020 · 90 citations

Business, Business Economics, Marketing +14

Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating

Zhendong Cheng, Bingjia Shao, Yong Zhang · Frontiers in Psychology · 2022 · 44 citations · Full text

Business, Marketing, Psychology +10

Stable wide-bandgap perovskite solar cells for tandem applications

Zhendong Cheng, Meng Zhang, Yan Zhang et al. · Nano Energy · 2024 · 40 citations

Engineering, Materials Engineering, Materials Science +14

Fast‐Charging Zinc‐Air Batteries with Stable Bifunctional Oxygen Electrocatalysis of Mo‐Induced Nanodefective Mo─Co/N─C Catalyst

Yan Zhang, Xiaoyue Ma, Zhendong Cheng et al. · Advanced Functional Materials · 2024 · 39 citations

Natural Sciences, Chemical Engineering, Materials Science +17

The impact of intelligent customer service agents’ initial response on consumers’ continuous interaction intention

Zhendong Cheng, Wenfang Fan, Bingjia Shao et al. · Journal of Retailing and Consumer Services · 2023 · 36 citations

Business, Marketing, Marketing Management +12