Concepedia
Statistics
Publications
1
Citations
14
H-Index
Active since
1993
Andrea Gröppel is an author specializing in consumer behavior, retail marketing, and retail management.
Publications per year
1993–1993
Store Design and Experience-Orientated Consumers in Retailing: a Comparison Between the United States and Germany
Andrea Gröppel · ACR European Advances · 1993 · 14 citations
Business, Marketing, Retail Management +17
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