Concepedia

Tafadzwa Matiza

TM

11

Publications

503

Citations

10

H-Index

2013

Active since

Affiliations

North-West University(Current)

University of Limpopo

Tafadzwa Matiza is an author at North-West University specializing in tourism, management, and marketing.

Top concepts

TourismMarketingManagementBusinessDestination MarketingCultureCovid-19Public HealthSocial ImpactBrand Management

Publications per year

2013–2024

11

Publications

11

Post-COVID-19 crisis travel behaviour: towards mitigating the effects of perceived risk

Tafadzwa Matiza · Journal of Tourism Futures · 2020 · 280 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +20

Ceding to their fears: a taxonomic analysis of the heterogeneity in COVID-19 associated perceived risk and intended travel behaviour

Tafadzwa Matiza, Martinette Kruger · Tourism Recreation Research · 2021 · 66 citations

Tourist Experience, International Tourism, Cultural Tourism +20

TOURISM IS TOO DANGEROUS! PERCEIVED RISK AND THE SUBJECTIVE SAFETY OF TOURISM ACTIVITY IN THE ERA OF COVID-19

Tafadzwa Matiza, Elmarie Slabbert · GeoJournal of Tourism and Geosites · 2021 · 38 citations · Full text

Destination Marketing, Engineering, International Tourism +13

Profiling the South African Recreational Domestic Tourist in the Era of COVID-19

Tafadzwa Matiza, Martinette Kruger · Leisure Sciences · 2022 · 21 citations

Customer Satisfaction, Tourist Experience, International Tourism +19

Nation Branding as a Strategic Marketing Approach to Foreign Direct Investment Promotion: The Case of Zimbabwe

Tafadzwa Matiza, Olabanji Oni · Mediterranean Journal of Social Sciences · 2013 · 20 citations · Full text

International Marketing, Potential Utilisation, Brand Strategy +21

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