1
Publications
61
Citations
1
H-Index
2005
Active since
Affiliations
Western New England University(Current)
Paul J. Costanzo is an author at Western New England University specializing in celebrity endorsement, advertising, and interactive marketing.
Top concepts
MarketingManagementPersuasionAdvertisingCommunicationBrand AwarenessConsumer ResearchCelebrity EndorsementInteractive MarketingMarketing Communication
Publications per year
2005–2005
1
1
Rows per page
1–1 of 1