Concepedia
Statistics
Publications
1
Citations
19
H-Index
Active since
2010
Chung-Wen Yeh is an author specializing in marketing strategy, brand development, and brand strategy.
Top concepts
ArtsCultureBrandingMarketingManagementBrand StrategyBrand ManagementConsumer CultureGlobal MarketingBrand Development
Publications per year
2010–2010
A cross-cultural study on consumers level of acceptance toward marketing innovativeness
Yi Hsu, Liwei Hsu, Chung-Wen Yeh · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 19 citations · Full text
International Marketing, Consumer Research, Brand Strategy +19
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