Concepedia

Mercy Samuel

MS

3

Publications

90

Citations

3

H-Index

2014

Active since

Affiliations

CEPT University(Current)

Mercy Samuel is an author at CEPT University specializing in consumer decision making, behavioral decision making, and behavioral economics.

Top concepts

BusinessMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchBehavioral ScienceMarketing InsightsConsumer PsychologyBehavioral Economics

Publications per year

2014–2020

3

Publications

3

Drivers and barriers to e-government adoption in Indian cities

Mercy Samuel, Gayatri Doctor, Perez Christian et al. · Journal of Urban Management · 2020 · 53 citations · Full text

Artificial neural networks: a tool for understanding green consumer behavior

Prajita Chowdhury, Mercy Samuel · Marketing Intelligence & Planning · 2014 · 21 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +23

Access to essential cardiovascular medicines for children: a pilot study of availability, price and affordability in Nigeria

Ebiowei Samuel F Orubu, Faith O. Robert, Mercy Samuel et al. · Health Policy and Planning · 2019 · 16 citations · Full text

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