Concepedia

Dalong Ma

DM

4

Publications

333

Citations

4

H-Index

2016

Active since

Affiliations

University of Florida(Current)

University of Northern Colorado

Missouri Western State University

Dalong Ma is an author at University of Florida specializing in media entrepreneurship, marketing strategy, and entrepreneurship.

Top concepts

ArtsBrandingBusinessMarketingManagementSocial MediaMedia MarketingEntrepreneurshipMedia InnovationBusiness Strategy

Publications per year

2016–2023

4

Publications

4

The Relationship between Entrepreneurial Self-Efficacy and Firm Performance: A Meta-Analysis of Main and Moderator Effects

Chao Miao, Shanshan Qian, Dalong Ma · Journal of Small Business Management · 2016 · 258 citations

Short video marketing strategy: evidence from successful entrepreneurs on TikTok

Huan Chen, Dalong Ma, Bhakti Sharma · Journal of Research in Marketing and Entrepreneurship · 2023 · 29 citations

Customer Satisfaction, Digital Marketing, Emerging Media +24

Switch or persevere? The effects of experience and metacognition on persistence decisions

Eric Shaunn Mattingly, Trayan Kushev, Manju Ahuja et al. · International Entrepreneurship and Management Journal · 2016 · 24 citations

Cognitive Science, Behavioral Sciences, Behavioral Decision Making +11

Chinese entrepreneurs’ experience of social media marketing: perception, strategy and challenge

Huan Chen, Dalong Ma, Ruowen Wang · Journal of Research in Marketing and Entrepreneurship · 2021 · 22 citations

Digital Marketing, Media Innovation, Social Marketing +25

Rows per page

1–4 of 4