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Affifa Sardar

AS

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Publications

1

Citations

89

H-Index

1

Active since

2021

Affiliations

Bahria University(Current)

Affifa Sardar is an author at Bahria University specializing in consumer behavior, communication, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

Affifa Sardar, Amir Manzoor, Khurram Adeel Shaikh et al. · SAGE Open · 2021 · 89 citations · Full text

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