Mohammed Al-Mashraie

Publications

Citations

H-Index

2020

Active since

Affiliations

Mohammed Al-Mashraie is an author at Binghamton University specializing in customer satisfaction, customer relationship management, and marketing analytics.

Top concepts

BusinessMarketingManagementBehavior AnalysisMarketing AnalyticsPredictive AnalyticsBusiness IntelligenceCustomer SatisfactionQuantitative ManagementCustomer Relationship Management

Publications per year

2020–2020

Publications

Customer switching behavior analysis in the telecommunication industry via push-pull-mooring framework: A machine learning approach

Mohammed Al-Mashraie, Sung Hoon Chung, Hyun Woo Jeon · Computers & Industrial Engineering · 2020 · 89 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +12

Rows per page

1–1 of 1