Mridula Goel

Statistics

Publications

Citations

193

H-Index

Active since

2014

Affiliations

Birla Institute of Technology and Science, Pilani - Goa Campus(Current)

Birla Institute of Technology and Science, Pilani

Mridula Goel is an author at Birla Institute of Technology and Science, Pilani - Goa Campus specializing in management, marketing, and personality assessment.

ORCID

Publications per year

2014–2020

Publications

Business Ethics and Corporate Social Responsibility – Is there a Dividing Line?

Mridula Goel, Meena Ramanathan · Procedia Economics and Finance · 2014 · 100 citations · Full text

Management, Business Administration, Corporate Governance +15

A Conceptual Model: Multisensory Marketing and Destination Branding

Pinky Pawaskar, Mridula Goel · Procedia Economics and Finance · 2014 · 47 citations · Full text

Management, Marketing, Marketing Management +17

A framework for analyzing financial behavior using machine learning classification of personality through handwriting analysis

Sheetal Thomas, Mridula Goel, Dipak Agrawal · Journal of Behavioral and Experimental Finance · 2020 · 35 citations

Computing, Data Science, Finance +14

Improving the Efficacy of Destination Marketing Strategies: A Structural Equation Model for Leisure Travel

R. Pinky Pawaskar, Mridula Goel · Indian Journal of Science and Technology · 2016 · 11 citations · Full text

Management, Marketing, Tourism Management +17

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