Statistics
Publications
3
Citations
97
H-Index
3
Active since
2008
Affiliations
Chemnitz University of Technology(Current)
Cornelia Zanger is an author at Chemnitz University of Technology specializing in business, event marketing, and emotion sharing.
Publications per year
2008–2017
3
3
Measuring Event–Brand Congruence
Jan Drengner, Steffen Jähn, Cornelia Zanger · Event Management · 2011 · 28 citations
Cornelia Zanger, Radka Hodicová, Hansjörg Gaus · Journal of East European Management Studies · 2008 · 21 citations · Full text
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