Xiangming Ren

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Active since

2023

Affiliations

Southwestern University of Finance and Economics(Current)

Xiangming Ren is an author at Southwestern University of Finance and Economics specializing in marketing, e-commerce retailing, and consumer behavior.

ORCID

Publications per year

2023–2023

Publications

Online or offline? Spillover effect of customer-to-customer interaction in a multichannel background

Yucheng Liu, Xiaorong Fu, Xiangming Ren · Internet Research · 2023 · 15 citations

Business, Marketing, Marketing Management +17

Order effect of multi‐touchpoints on Generation Z consumers

Xiaorong Fu, Xiangming Ren · International Journal of Consumer Studies · 2023 · 12 citations

Business, Marketing, Consumer Behavior +9

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