Chung-Fang Yang is an author at University of Hong Kong specializing in communication, social psychology, and consumer behavior.
Top concepts
ArtsCultureMarketingManagementPersuasionAdvertisingCommunicationConsumer BehaviorConsumer ResearchSocial Psychology
Publications per year
1988–2003
2
2
Tak-sing Cheung, Chung-Fang Yang, Chi‐yue Chiu et al. · Asian journal of social science · 2003 · 56 citations
Zhongyong Rationality, Chinese Culture, Bounded Rationality +4
Rows per page
1–2 of 2