Concepedia

Hartini B. Ahmad

HB

1

Publications

73

Citations

1

H-Index

2013

Active since

Hartini B. Ahmad is an author specializing in technology transfer, fintech, and organizational behavior.

Top concepts

FintechBusinessMarketingE-businessTechnologyEngineeringCommunicationUser ExperienceConsumer BehaviorConsumer Research

Publications per year

2013–2013

1

Publications

1

The Moderating Effect of Technology Awareness on the Relationship between UTAUT Constructs and Behavioural Intention to Use Technology: A Conceptual Paper

Faruq Muhammad Abubakar, Hartini B. Ahmad · Australian Journal of Business and Management Research · 2013 · 73 citations · Full text

Customer Satisfaction, Engineering, Innovation Adoption +29

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