Concepedia

Author

Mairead McCoy

University of Ulster

Also Known As

Mairead McCoy

15

Publications

168

Citations

6

H-Index

22

Concepts

All Affiliations

University of Ulster
MM

About

Mairead McCoy is an author at University of Ulster specializing in management, marketing, and marketing analytics.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

50

2

Marketing

2

2

50

3

Arts

1

1

16

4

Business

1

1

34

5

Communication

1

1

16

Mairead McCoy

×

3

Publications

109

Citations

3

H-Index

YearCitations

Page 1