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Citations
63
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Active since
2013
Patrick Spenner is an author specializing in customer satisfaction, digital marketing, and interactive marketing.
Top concepts
BusinessMarketingManagementTechnologyCustomer ServiceDigital MarketingSystems EngineeringCustomer SatisfactionInteractive MarketingIndustrial Informatics
Publications per year
2013–2013
To keep your customers, keep it simple
Patrick Spenner, Karen Freeman · IEEE Engineering Management Review · 2013 · 63 citations
Customer Experience, Customer Satisfaction, Full Text +12
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