Concepedia

Anshu Rani

AR

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Publications

4

Citations

62

H-Index

4

Active since

2018

Affiliations

REVA University(Current)

Anshu Rani is an author at REVA University specializing in communication, customer satisfaction, and consumer engagement.

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Publications per year

2018–2022

4

Publications

4

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic

Anshu Rani, H. N. Shivaprasad · DECISION · 2021 · 25 citations · Full text

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DETERMINANTS OF ELECTRONIC WORD OF MOUTH PERSUASIVENESS A CONCEPTUAL MODEL AND RESEARCH PROPOSITIONS

Anshu Rani · 2018 · 13 citations · Full text

Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers

Anshu Rani, Arijit Roy, Maria Boaler et al. · International Journal of Online Marketing · 2022 · 12 citations · Full text

EXAMINING THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) COMMUNICATION ON PURCHASE INTENTION: A QUANTITATIVE APPROACH

Anshu Rani, Mercy Toni, H. N. Shivaprasad · Journal of Content Community and Communication · 2022 · 12 citations · Full text

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