Concepedia

Bruno Završnik

BZ

3

Publications

58

Citations

3

H-Index

2008

Active since

Affiliations

University of Maribor(Current)

University of Primorska

Bruno Završnik is an author at University of Maribor specializing in management, marketing strategy, and customer satisfaction.

Top concepts

ManagementBusinessMarketingCommunicationMarketing StrategyMarketing ManagementCustomer SatisfactionInteractive MarketingBusiness CommunicationMarketing Communication

Publications per year

2008–2012

3

Publications

3

THE MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SLOVENIAN BUSINESS-TO-BUSINESS PRACTICE

Damjana Jerman, Bruno Završnik · Journal of Business Economics and Management · 2012 · 26 citations · Full text

Customer Satisfaction, Antecedent Variables, Communication +16

Model of Marketing Communications Effectiveness in the Business-to-Business Markets

Damjana Jerman, Bruno Završnik · Economic Research-Ekonomska Istraživanja · 2012 · 16 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +14

The training of civil servants in the Slovene state administration: issues in introducing training evaluation

Goran Vukovič, Bruno Završnik, Blaž Rodič et al. · International Review of Administrative Sciences · 2008 · 16 citations

Bureaucracy, Slovene State Administration, Demographic Characteristics +14

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