Tuan Nguyen

Value co-creation and co-destruction in self-service technology: A customer’s perspective

Pei‐Fang Hsu, Tuan Nguyen, Jou‐Yu Huang · Electronic Commerce Research and Applications · 2021 · 65 citations

Management, Marketing, Marketing Management +16

Chatbot commerce—How contextual factors affect Chatbot effectiveness

Pei‐Fang Hsu, Tuan Nguyen, Chen‐Ya Wang et al. · Electronic Markets · 2023 · 36 citations

Computing, Communication, E-commerce Systems +10

More Personalized, More Useful? Reinvestigating Recommendation Mechanisms in E-Commerce

Tuan Nguyen, Pei‐Fang Hsu · International Journal of Electronic Commerce · 2022 · 34 citations

Business, Information Systems, Management Information Systems +11

Role of substantive and rhetorical signals in the market reaction to announcements on AI adoption: a configurational study

Rohit Nishant, Tuan Nguyen, Thompson S.H. Teo et al. · European Journal of Information Systems · 2023 · 32 citations · Full text

Business, Information Technology, Marketing +14

Examining the cultural differences in disseminating green supply chain in global subsidiaries

Pei‐Fang Hsu, Tuan Nguyen · Journal of Business Research · 2023 · 15 citations

Management, International Business, Supply Chain Management +16