Concepedia

Phattharatharaporn Singkheeprapha

PS

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Publications

1

Citations

20

H-Index

1

Active since

2021

Affiliations

Prince of Songkla University(Current)

Phattharatharaporn Singkheeprapha is an author at Prince of Songkla University specializing in purchase intention, brand strategy, and brand development.

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Publications per year

2021–2021

1

Publications

1

Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS

Phattharatharaporn Singkheeprapha, Zulfiqar Ali Jumani, Sasiwemon Sukhabot · Journal of Islamic marketing · 2021 · 20 citations

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