Salvador Alvídrez

Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence

Erik Ernesto Vazquez, Chirag Patel, Salvador Alvídrez et al. · Journal of Retailing and Consumer Services · 2023 · 77 citations

Business, Marketing, Psychology +17

Intergroup contact in computer-mediated communication: The interplay of a stereotype-disconfirming behavior and a lasting group identity on reducing prejudiced perceptions

Salvador Alvídrez, Valeriano Piñeiro-Naval, José Luis Rojas-Solís · Computers in Human Behavior · 2014 · 49 citations · Full text

Social Sciences, Communication, Social Psychology +17

Powerful communication style on Twitter: Effects on credibility and civic participation

Salvador Alvídrez, Oziel Franco-Rodríguez · Comunicar · 2016 · 25 citations · Full text

Social Sciences, Communication, Political Communication +15

Verbal Mimicry Predicts Social Distance and Social Attraction to an Outgroup Member in Virtual Reality

Salvador Alvídrez, Jorge Peña · 2020 · 11 citations · Full text

Social Sciences, Psychology, Social Psychology +17