Margarita Velín-Fárez

Statistics

Publications

Citations

136

H-Index

Active since

2018

Affiliations

Universidad Tecnológica Indoamérica(Current)

Universidad de Alcalá

Margarita Velín-Fárez is an author at Universidad Tecnológica Indoamérica specializing in interactive marketing, consumer research, and consumer behavior.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingBusinessConsumer CultureDigital MarketingCustomer SatisfactionHealth

Publications per year

2018–2019

Publications

Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries

Jorge Cruz‐Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez · Technological Forecasting and Social Change · 2019 · 75 citations

Cultural Values, Customer Satisfaction, Digital Marketing +16

Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors

Jorge Cruz‐Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez · Journal of Business Research · 2018 · 50 citations

Economics, Consumer Culture, Consumer Appeal +13

Consumer value creation through WhatsApp use

Jorge Cruz‐Cárdenas, Jorge Guadalupe-Lanas, Andrés Palacio-Fierro et al. · Academia Revista Latinoamericana de Administración · 2019 · 11 citations

Customer Satisfaction, Digital Marketing, Consumer Study +22

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