Concepedia

Chourouk Mzahi

CM

1

Publications

748

Citations

1

H-Index

2014

Active since

Affiliations

France Business School(Current)

Chourouk Mzahi is an author at France Business School specializing in marketing strategy, brand development, and consumer research.

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Publications per year

2014–2014

1

Publications

1

Reshaping the Village Test for investigating service brand attachment

Chourouk Mzahi · Qualitative Market Research An International Journal · 2014 · 748 citations

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