Zul Ariff Abdul Latiff

Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Abdalla Mohamed Bashir, Abdullah Bayat, Samuel Oladipo Olutuase et al. · Journal of Food Products Marketing · 2018 · 187 citations

Business, Marketing, Agricultural Marketing +16

Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia

Zul Ariff Abdul Latiff, Golnaz Rezai, Zainalabidin Mohamed et al. · Journal of Food Products Marketing · 2015 · 72 citations

Public Health, Food Science, Marketing +17

Study on the Customer Perception of the Tropical Fruit Vinegar in Kelantan and Kuala Lumpur

Zul Ariff Abdul Latiff, Seri Intan Mokhtar, Siow Woon Soon et al. · Journal of Food Products Marketing · 2017 · 10 citations

Agriculture, Food Science, Marketing +15

Consumers’ Intention towards Halal Food in Low-Cost Airlines in Kelantan, Malaysia

Zul Ariff Abdul Latiff, Maizatul Vanisha Masril, Rivitra Vintisen et al. · Journal of Contemporary Research in Social Sciences · 2019 · 10 citations · Full text

Business, Marketing, Religion +17