Statistics
Publications
19
Citations
1.3K
H-Index
15
Active since
1971
Affiliations
University of London(Current)
D.K.B. Nias is an author at University of London specializing in social sciences, psychology, and education.
Publications per year
1971–1996
19
19
Advertising and consumer psychology
D.K.B. Nias · Behaviour Research and Therapy · 1985 · 146 citations
Consumer Decision Making, Advertising, Targeted Advertising +7
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