Concepedia

Helda Sofia Costa

HS

Statistics

Publications

1

Citations

70

H-Index

1

Active since

2010

Affiliations

Fernando Pessoa University(Current)

Helda Sofia Costa is an author at Fernando Pessoa University specializing in cluster analysis, market segmentation, and segmentation.

Publications per year

2010–2010

1

Publications

1

Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria

Paulo Ribeiro Cardoso, Helda Sofia Costa, Liliana Andreia Novais · International Journal of Consumer Studies · 2010 · 70 citations

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