Chien-Chung Tu

Statistics

Publications

Citations

143

H-Index

Active since

2010

Affiliations

National Yunlin University of Science and Technology(Current)

Chien-Chung Tu is an author at National Yunlin University of Science and Technology specializing in online consumer satisfaction, customer loyalty, and consumer behavior.

Publications per year

2010–2015

Publications

Understanding players’ achievement values from MMORPGs: an exploratory study

Chwen-Yea Lin, Wei-Hsi Hung, Kwoting Fang et al. · Internet Research · 2015 · 61 citations

Education, Educational Psychology, Interactive Media +12

Perceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace

Chien-Chung Tu, Kwoting Fang, Chwen-Yea Lin · Journal of Computers · 2012 · 42 citations

Business, Marketing, Marketing Management +17

Predicting Consumer Repurchase Intentions to Shop Online

Chwen-Yea Lin, Kwoting Fang, Chien-Chung Tu · Journal of Computers · 2010 · 40 citations

Business, Information Systems, Marketing +17

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