1
Publications
12
Citations
1
H-Index
2018
Active since
Affiliations
National Sun Yat-sen University(Current)
Chia Yin Lai is an author at National Sun Yat-sen University specializing in interactive marketing, user experience, and mobile marketing.
Top concepts
BusinessMarketingManagementBrand LoyaltyMobile DevicesService QualityUser ExperienceMobile MarketingConsumer ResearchDigital Marketing
Publications per year
2018–2018
1
1
Rows per page
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