Marc Riar

The challenges of entering the metaverse: An experiment on the effect of extended reality on workload

Nannan Xi, Juan Chen, Filipe Gama et al. · Information Systems Frontiers · 2022 · 402 citations · Full text

How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game

Benedikt Morschheuser, Marc Riar, Juho Hamari et al. · Computers in Human Behavior · 2017 · 166 citations

Behavioral Sciences, Cognitive Science, Engineering +14

Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda

Marc Riar, Nannan Xi, Jakob J. Korbel et al. · Internet Research · 2022 · 139 citations

Engineering, Digital Marketing, Consumer Research +20

Gamification of cooperation: A framework, literature review and future research agenda

Marc Riar, Benedikt Morschheuser, Rüdiger Zarnekow et al. · International Journal of Information Management · 2022 · 84 citations · Full text

Altruism or egoism – how do game features motivate cooperation? An investigation into user we-intention and I-intention

Marc Riar, Benedikt Morschheuser, Rüdiger Zarnekow et al. · Behaviour and Information Technology · 2023 · 31 citations · Full text

Cooperation Theory, Gamification Design, Behavioral Decision Making +25