Concepedia
Statistics
Publications
1
Citations
79
H-Index
Active since
2016
Yun-Chi Wong is an author specializing in psychology, business, and interactive marketing.
Top concepts
BusinessMarketingManagementPsychologyAdvertisingSocial SciencesConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science
Publications per year
2016–2016
The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions
Chechen Liao, Pui‐Lai To, Yun-Chi Wong et al. · Journal of electronic commerce research · 2016 · 79 citations
Presentation Mode, Behavioral Decision Making, Digital Marketing +26
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