7
Publications
243
Citations
7
H-Index
2012
Active since
Affiliations
Olgerta Tona is an author at Lund University specializing in interactive marketing, information management, and management.
Top concepts
MarketingManagementCommunicationCustomer SatisfactionInteractive MarketingInformation ManagementBusinessUser ExperienceMobile MarketingConsumer Research
Publications per year
2012–2022
7
7
The Care Theory of Dignity Amid Personal Data Digitalization
Dorothy E. Leidner, Olgerta Tona · MIS Quarterly · 2021 · 74 citations
Business analytics and big data research in information systems
Christian Janiesch, Barbara Dinter, Patrick Mikalef et al. · Journal of Business Analytics · 2022 · 18 citations · Full text
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