Concepedia

Nel Arianty

NA

Statistics

Publications

5

Citations

179

H-Index

5

Active since

2017

Affiliations

Universitas Muhammadiyah Sumatera Utara(Current)

Nel Arianty is an author at Universitas Muhammadiyah Sumatera Utara specializing in social media, marketing communication, and interactive marketing.

Top concepts

BusinessMarketingManagementSocial MediaInteractive MarketingMarketing CommunicationEconomicsAdvertisingCommunicationMarket Access

Publications per year

2017–2024

5

Publications

5

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI

Nel Arianty · SHILAP Revista de lepidopterología · 2017 · 120 citations · Full text

PENGARUH KUALITASPELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HANDPHONE SAMSUNG

Nel Arianty · SHILAP Revista de lepidopterología · 2018 · 22 citations · Full text

The Impact Of Social Media Use On SME Progress

Nel Arianty, Julita Julita · Journal of International Conference Proceedings · 2019 · 16 citations · Full text

Social Media Use, Social Media, Digital Marketing +13

Transformational leadership, emotional intelligence, and innovative work behavior: Mediating roles of knowledge sharing at public hospitals in Indonesia

Rahmad Bahagia, Raihanah Daulay, Nel Arianty et al. · Problems and Perspectives in Management · 2024 · 11 citations · Full text

Benefits of Using Social Media and Product Quality to Consumer Buying Interest in MSME Products in Griya Martubung Large Village Medan Labuhan District During the Covid-19 Pandemic

Nel Arianty, Muhammad Affan Ghifari Siregar · Journal of International Conference Proceedings · 2021 · 10 citations · Full text

Customer Satisfaction, Consumer Study, Social Marketing +18

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