Guy Assaker

Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model

Guy Assaker, Vincenzo Esposito Vinzi, Peter O’Connor · Tourism Management · 2010 · 490 citations

Destination Image, Customer Satisfaction, Destination Marketing +9

Using Partial Least Squares Structural Equation Modeling in Tourism Research

Patrícia Oom do Valle, Guy Assaker · Journal of Travel Research · 2015 · 356 citations

Customer Satisfaction, Tourism Management, Tourism Performance +17

Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions

Guy Assaker, Rob Hallak · Journal of Travel Research · 2013 · 347 citations

Customer Satisfaction, Visitor Satisfaction, Tourism Supply +18

Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics

Graham Brown, Andrew Smith, Guy Assaker · Tourism Management · 2016 · 268 citations · Full text

Host City, Culture, Sport Involvement +7

Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory

Guy Assaker · Journal of Hospitality Marketing & Management · 2019 · 246 citations