Concepedia

Sung-Hee Joo

SJ

Statistics

Publications

3

Citations

200

H-Index

3

Active since

2003

Affiliations

University of Michigan(Current)

Sung-Hee Joo is an author at University of Michigan specializing in advertising effectiveness, media studies, and media effects.

Top concepts

Publications per year

2003–2008

3

Publications

3

A Structural Analysis of Media Convergence: Cross-Industry Mergers and Acquisitions in the Information Industries

Bum Soo Chon, Junho Choi, George A. Barnett et al. · Journal of Media Economics · 2003 · 87 citations

The Portrayal of Asian Americans in Mainstream Magazine Ads: An Update

Kiyoung Lee, Sung-Hee Joo · Journalism & Mass Communication Quarterly · 2005 · 81 citations

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The Seven Deadly Sins of Communication Research

W. Russell Neuman, Roei Davidson, Sung-Hee Joo et al. · Journal of Communication · 2008 · 32 citations · Full text

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