Concepedia

Raluca-Giorgiana Chivu

RC

Statistics

Publications

5

Citations

249

H-Index

5

Active since

2018

Affiliations

Bucharest University of Economic Studies(Current)

Raluca-Giorgiana Chivu is an author at Bucharest University of Economic Studies specializing in marketing, marketing management, and business.

Publications per year

2018–2025

5

Publications

5

Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers

Gheorghe Orzan, Anca Francisca Cruceru, Cristina Bălăceanu et al. · Sustainability · 2018 · 175 citations · Full text

Business, Marketing, Consumer Behavior +15

The Role of Blockchain Technologies in the Sustainable Development of Students’ Learning Process

Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa, Mihai Orzan et al. · Sustainability · 2022 · 29 citations · Full text

Education, Educational Technology, Higher Education +11

Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Supporting Sustainable Behavior Through Social and Mobile Networks

Carmen Acatrinei, Ingrid Georgeta Apostol, Lucia Nicoleta Barbu et al. · Sustainability · 2025 · 20 citations · Full text

Business, Marketing, Marketing Management +17

The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool

David-Florin Ciocodeică, Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa et al. · Sustainability · 2022 · 14 citations · Full text

Business, Marketing, Marketing Management +12

Hedonic and Impulsive Consumer Behavior Stimulated by Social Media: Implications for Sustainable Fashion Marketing

David-Florin Ciocodeică, Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa et al. · Sustainability · 2025 · 11 citations · Full text

Business, Marketing, Marketing Management +17

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