Amer Muflih Alkufahy

Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach

Ahmad Samed Al‐Adwan, Mohammad Kasem Alrousan, Husam Yaseen et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 81 citations · Full text

Business, Marketing, Marketing Management +16

Understanding artificial intelligence experience: A customer perspective

Ali Trawnih, Sultan Al-masaeed, Malek Alsoud et al. · International Journal of Data and Network Science · 2022 · 54 citations · Full text

Business, Marketing, Marketing Management +17

The mediating role of the perceived value on the relationships between customer satisfaction, customer loyalty and e-marketing

Amer Muflih Alkufahy, Fathi Abdullah Al-Alshare, Farid Mohammad Qawasmeh et al. · International Journal of Data and Network Science · 2023 · 23 citations · Full text

Business, Marketing, Marketing Management +7