Concepedia

ALICE S. Y. HIU

AS

1

Publications

162

Citations

1

H-Index

2001

Active since

Affiliations

Hong Kong Baptist University(Current)

ALICE S. Y. HIU is an author at Hong Kong Baptist University specializing in management, marketing, and consumer behavior.

Top concepts

BusinessMarketingManagementDecision TheoryConsumer CultureConsumer BehaviorConsumer ResearchConsumer Decision MakingBehavioral Decision Making

Publications per year

2001–2001

1

Publications

1

An Investigation of Decision‐Making Styles of Consumers in China

ALICE S. Y. HIU, Noel Yee‐Man Siu, Charlie C. L. Wang et al. · Journal of Consumer Affairs · 2001 · 162 citations

Marketing, Consumer Decision Making, Consumer Culture +12

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