Rubab Ashiq

Publications

123

Citations

H-Index

2015

Active since

Affiliations

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology(Current)

Rubab Ashiq is an author at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology specializing in consumer research, management, and interactive marketing.

ORCID

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingArtsTrustBusinessE-businessE-commerceAdvertising

Publications per year

2015–2023

Publications

Exploring the effects of e-service quality and e-trust on consumers' e-satisfaction and e-loyalty: insights from online shoppers in Pakistan

Rubab Ashiq, Asad Hussain · Journal of Electronic Business & Digital Economics · 2023 · 62 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +19

The Impact of Social Media on Fashion Industry: Empirical Investigation from Karachiites

Nawaz Ahmad, Atif Salman, Rubab Ashiq · SSRN Electronic Journal · 2015 · 61 citations · Full text

Social Media, Advertising, Social Medium Monitoring +9

Rows per page

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