1
Publications
42
Citations
1
H-Index
2023
Active since
Affiliations
Autonomous University of Tamaulipas(Current)
Yang Sunlei is an author at Autonomous University of Tamaulipas specializing in customer satisfaction, brand management, and consumer decision making.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyGreen MarketingBrand ManagementSocial InfluenceBrand DevelopmentConsumer Behavior
Publications per year
2023–2023
1
1
A Moderated–Mediated Model for Eco-Conscious Consumer Behavior
Lei Chen, Sheema Matloob, Yang Sunlei et al. · Sustainability · 2023 · 42 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Green Marketing +25
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