Federica Codignola

Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations

Alexandru Căpățînă, Maher Kachour, Jessica Lichy et al. · Technological Forecasting and Social Change · 2019 · 148 citations

Marketing Analytics, Social Media, Future Capabilities +11

Exploring causal recipes of startup acceptance into business incubators: a cross-country study

Alexandru Căpățînă, Dragoș Sebastian Cristea, Adrian Micu et al. · International Journal of Entrepreneurial Behaviour & Research · 2023 · 24 citations

Startup Ecosystem, Business Intelligence, Entrepreneurship +16

INBOUND AND OUTBOUND MARKETING TECHNIQUES: A COMPARISON BETWEEN ITALIAN AND ROMANIAN PURE PLAYERS AND CLICK AND MORTAR COMPANIES

Elisa Rancati, Federica Codignola, Alexandru Căpățînă · Risk in Contemporary Economy · 2015 · 15 citations · Full text

Marketing Analytics, Outbound Marketing Techniques, Mortar Companies +10

A cross-cultural analysis of perceived value and customer loyalty in restaurants

Gabriel Croitoru, Alexandru Căpățînă, Nicoleta Valentina Florea et al. · European Research on Management and Business Economics · 2024 · 12 citations · Full text