Concepedia
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Publications
1
Citations
248
H-Index
Active since
2011
M. Sarfraz Khan is an author specializing in customer satisfaction, marketing strategy, and customer retention.
Top concepts
BusinessMarketingManagementService QualityConsumer BehaviorConsumer ResearchCustomer RetentionMarketing StrategyHospitality IndustryCustomer Satisfaction
Publications per year
2011–2011
Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan
Faizan Mohsan, Muhammad Nawaz, M. Sarfraz Khan et al. · 2011 · 248 citations
Customer Satisfaction, Service Quality, Banking Sector +12
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