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Sasipa Pojanavatee

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1

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12

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1

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2022

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Hodges University(Current)

Sasipa Pojanavatee is an author at Hodges University specializing in consumer engagement, journalism, and interactive marketing.

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Publications per year

2022–2022

1

Publications

1

What causes social media users to engage and mimic virtual influencers? The role of self-congruity

Lokweetpun Suprawan, Sasipa Pojanavatee · Innovative Marketing · 2022 · 12 citations · Full text

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