Concepedia

Normalisa Md Isa

NM

2

Publications

30

Citations

2

H-Index

2023

Active since

Affiliations

Northern University of Malaysia(Current)

Normalisa Md Isa is an author at Northern University of Malaysia specializing in management, marketing, and consumer behavior.

Top concepts

EconomicsMarketingManagementGreen MarketingConsumer CultureConsumer BehaviorConsumer ResearchConsumer Decision Making

Publications per year

2023–2023

2

Publications

2

Why people do not purchase green cars in Malaysia: The influence of consumption values on consumers’ attitude towards green cars

Amr Mohammed Nasser Alganad, Normalisa Md Isa, Waida Irani Mohd Fauzi · Case Studies on Transport Policy · 2023 · 20 citations

Economics, Consumer Decision Making, Green Marketing +10

Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers

Ningyan Cao, Normalisa Md Isa, Selvan Perumal · Sustainability · 2023 · 10 citations · Full text

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