11
Publications
782
Citations
11
H-Index
1996
Active since
Sangyoon Yi is an author at Korea Advanced Institute of Science and Technology specializing in business, management, and interactive marketing.
Top concepts
BusinessManagementMarketingCommunicationSocial SciencesConsumer BehaviorConsumer ResearchInteractive MarketingBehavioral Decision MakingStrategy
Publications per year
1996–2023
11
11
The power of imperfect imitation
Hart E. Posen, Jeho Lee, Sangyoon Yi · Strategic Management Journal · 2012 · 179 citations
Rows per page
1–5 of 11