Concepedia

HE Yan-bin

HY

1

Publications

33

Citations

1

H-Index

2011

Active since

Affiliations

East Tennessee State University(Current)

HE Yan-bin is an author at East Tennessee State University specializing in intercultural marketing, brand equity, and marketing strategy.

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Publications per year

2011–2011

1

Publications

1

The effect of culture on consumer choice: the need for conformity vs. the need for uniqueness

Beichen Liang, HE Yan-bin · International Journal of Consumer Studies · 2011 · 33 citations

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