Concepedia

Keying Lu

KL

Statistics

Publications

2

Citations

28

H-Index

2

Active since

2021

Affiliations

Zhejiang University(Current)

Keying Lu is an author at Zhejiang University specializing in management, marketing, and marketing management.

Publications per year

2021–2024

2

Publications

2

Two forms of customer involvement and new product development performance in the digital context: The moderating role of new product development stage

Keying Lu, Tengjian Zou, Jian Du · Technovation · 2024 · 16 citations

Management, Marketing, Marketing Management +10

Relational embeddedness in home-based network and dynamic capabilities: evidence from Chinese MNCs

Jian Du, Keying Lu, Chao Zhou · Chinese Management Studies · 2021 · 12 citations

Management, International Business, International Management +16

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