Statistics
Publications
1
Citations
148
H-Index
1
Active since
1987
Noreen H. Klein is an author specializing in consumer involvement, cognitive psychology, and reference point effects.
Publications per year
1987–1987
1
1
Cognitive Reference Points in Consumer Decision Making
Noreen H. Klein, Janet E. Oglethorpe · ACR North American Advances · 1987 · 148 citations
Business, Marketing, Psychology +14
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