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Raphael Hanimann

RH

Statistics

Publications

1

Citations

30

H-Index

1

Active since

2014

Affiliations

Swedish University of Agricultural Sciences(Current)

Raphael Hanimann is an author at Swedish University of Agricultural Sciences specializing in brand equity, brand identity management, and brand associations.

Publications per year

2014–2014

1

Publications

1

Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?

Raphael Hanimann, J. Vinterbäck, Cecilia Mark‐Herbert · Energy Policy · 2014 · 30 citations

Business, Marketing, Marketing Management +14

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