Concepedia

Ernest F. Larkin

EF

Statistics

Publications

5

Citations

164

H-Index

5

Active since

1971

Affiliations

University of Oklahoma(Current)

Ernest F. Larkin is an author at University of Oklahoma specializing in advertising, marketing, and advertising ethics.

Publications per year

1971–1986

5

Publications

5

A Factor Analysis of College Student Attitudes toward Advertising

Ernest F. Larkin · Journal of Advertising · 1977 · 77 citations

Business, Higher Education, Marketing +17

Consumer Perceptions of the Media and their Advertising Content

Ernest F. Larkin · Journal of Advertising · 1979 · 49 citations

Social Sciences, Communication, Marketing +16

A Q-Analysis of Values and Attitudes Toward Advertising

Ernest F. Larkin · Journalism Quarterly · 1971 · 14 citations

Business, Marketing, Marketing Management +12

The proceedings of the 1986 conference of the American Academy of Advertising

Ernest F. Larkin · Medical Entomology and Zoology · 1986 · 14 citations

Business, Communication, Marketing +9

How Readers Perceive and Use a Small Daily Newspaper

Gerald L. Grotta, Ernest F. Larkin, Barbara De Plois · Journalism Quarterly · 1975 · 10 citations

Social Sciences, Communication, Mass Communication +10

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